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Majority of US Web Traffic in Q3 Suspected to be Fraudulent
51% of web traffic in the US was deemed to be “suspicious” in Q3, representing a new high, according to the latest Quarterly Bot Traffic Market Advisory from Solve Media. Unlike in Q2, when global...
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Should Brands Send Even More Emails?
Recent data released by Experian Marketing Services indicates that brands are sending more and more emails – increasing their volume on a year-over-year basis from Q1 through Q3 this year....
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Many Consumers Still Shopping For Holiday Gifts; Half Planned to Complete...
Fewer than 1 in 10 consumers had finished their holiday shopping as of December 9th, and almost half were expecting to not buy their last holiday gift until this weekend or later, according to survey...
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Mobile Rich Media: Almost Half of Users Who Initiate A Branded Video Complete It
DG MediaMind has released a new study containing a host of mobile advertising benchmarks, based on an analysis of more than 2 billion impressions across more than a thousand mobile campaigns delivered...
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Advertising Practitioners Suffer From Lower Honesty Ratings Than Auto Mechanics
Apparently, American adults have very little trust in the integrity of advertising practitioners, according to survey results released by Gallup. Asked how they would rate the honesty and ethical...
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Sponsored Tweets Gaining Traction With Brand Marketers
Sponsored Tweets are becoming more popular with marketers, says IZEA in a new study [registration required] which it put together using input from 10,000 brand marketers, social media consultants and...
View ArticleTop 10 Broadcast TV Engagement, Week of Dec. 2-8, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Dec. 2-8, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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People Pick Up Their Smartphones Dozens of Times A Day; Downtime A Key Reason
A new study [download page] finds that smartphone users pick up their devices 27 times per day, but cites other research showing that the average number of times could range from 14 all the way to 150...
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Half of Tablet Owners Shift Product Research From Their Computers to Their...
Tablets are often discussed as a potential replacement for PCs, and a new survey [download page] from Adroit Digital finds that 55% of respondents who own both devices would consider purchasing a...
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Which Digital Shopping Tools Influence Their Users the Most?
Ryan Partnership – an Epsilon brand – has released a study [download page] examining the awareness and impact among consumers of 16 digital shopping tools. The survey indicates that at least 8 in 10...
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US TV Ad Spend and Influence (Updated – Q3 2013 Data)
[Editor’s Note: This article has been expanded into a new MarketingCharts Debrief released in August 2014 that offers data-driven insights into the evolving TV industry, examining viewing behavior, ad...
View ArticleTop 10 TV Programs on Twitter, Week of Dec. 16-22, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Dec. 20-22, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Top Web Properties | Content Marketing | Holiday Ads | Social Care |...
The latest web rankings are in from comScore, and Yahoo once again ranked as the top desktop web property in November, boasting about 2 million more unique visitors than Google (194.6 vs. 192.7...
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Games Market | Smart TVs | Native Ad Shares | Ad Influence & Persuasion
170 million Americans play videogames, and 60% of those gamers spend money doing so, resulting in an estimated $20.5 billion in spending by the end of this year, according to a report from Newzoo. More...
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Final Week of Online Holiday Shopping Fails to Meet Expectations
E-commerce had been a bright spot this holiday season, but it got a little dimmer as the season drew to a close, says comScore. After posting strong year-over-year growth rates during key dates early...
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