DG MediaMind has released a new study containing a host of mobile advertising benchmarks, based on an analysis of more than 2 billion impressions across more than a thousand mobile campaigns delivered from Q1 through Q3 2013. Among the results: the finding that among mobile rich media formats that included inline video, 47.2% of branded videos initiated by users were watched to completion, with that figure highest for auto (79.8%), CPG (65.7%) and telecom (54.4%) advertisers. (more…)
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Mobile Rich Media: Almost Half of Users Who Initiate A Branded Video Complete It
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