Final Week of Online Holiday Shopping Fails to Meet Expectations

E-commerce had been a bright spot this holiday season, but it got a little dimmer as the season drew to a close, says comScore. After posting strong year-over-year growth rates during key dates early on, comScore expected that consumers would continue their strong spending during the week leading up to Christmas Day, but those expectations failed to materialize. As such, the growth rate for the holiday season through December 22nd stood at 10%. Even so, IBM reports a robust 16.5% increase in online sales on Christmas Day. (more…)