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Majority of Higher-Income Hispanic Parents Own a Tablet
Among Hispanic parents of 0-8-year-olds, 54% of those with incomes of at least $75,000 per year own an iPad or other tablet, per recently-released survey results [pdf] from Northwestern University and...
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US Online Ad Revenues Grow 15% Y-O-Y in Q3, Set Yet Another Peak
Online ad revenues continue to climb to new heights, growing 15% year-over-year in Q3 from $9.26 billion to $10.69 billion, according to the latest quarterly revenue report from the Interactive...
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2013’s Most Memorable New TV Ads
Nielsen recently issued its lists of the year’s most memorable new commercials and best branded product integrations in scripted shows. According to the researcher, the year’s most memorable new...
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2014 Marketing Budget Plans, by Channel
9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to [pdf] a recent survey from StrongView (formerly StrongMail). Respondents – from...
View ArticleTop 10 TV Programs on Twitter, Week of Dec. 23-29, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Dec. 27-29, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Minority of SMBs Plan to Use Twitter, YouTube Mobile Apps for Marketing This...
Facebook is the only mobile social application that a majority of SMBs have either used or plan to adopt this year, according to [pdf] recent survey results from j2 Global. The survey asked respondents...
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Top 10 Marketing Charts of the Month – December 2013
This month’s quick-hit set of top charts includes the following topics: TV viewing trends among youth; Thanksgiving weekend and Cyber Monday shopping; B2B collateral during the purchase cycle and lead...
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6 in 10 Americans Prefer to Save Rather Than Spend Money
62% of Americans say they more enjoy saving than spending money, per aggregated results from Gallup polls conducted from 2009 through 2013. Interestingly, despite some variances, that general...
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Top Email Marketing Initiatives and Challenges in 2014
Email marketing is slated for an increase in budgets, according to results from a recently-released StrongView study [pdf]. So what will be the top priorities for email marketers this year?...
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Christmas Day App Downloads Grow Again, But More Slowly
Christmas Day has seen a spike in mobile application downloads for the past couple of years, and that didn’t change in 2013, according to Flurry. Christmas Day app downloads grew by 91% compared to the...
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Google Gains Ground on Facebook in Q4 Social Logins
Google’s share of social logins grew 2.5% points quarter-over-quarter to reach 35.4% in Q4 2013, marking its highest point in 3 years, according to newly-released data from Janrain. Facebook remained...
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Majority of Twitter Users Also Use Instagram
The Pew Research Center’s Internet & American Life Project has released the results [pdf] of its latest survey of social networking usage among online adults in the US. The report keyed in on 5...
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Top 10 Marketing Charts of 2013
This past year’s top charts included the following topics: social networking use, connections and skew towards youth; the number of Millennials in the US; TV consumption and ad spending trends; the...
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Florida Soon to Become the US’ 3rd Most-Populous State
The Census Bureau has released its latest state population estimates, and the figures show that if current trends hold, Florida will soon overtake New York as the country’s 3rd most-populous state. As...
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Tablets Far Outweigh Smartphones in Q4 Online Sales Share
With the holiday season over it’s time for the postmortems. And while comScore has yet to release its final retail e-commerce tally, IBM has revealed some data from its Digital Analytics Benchmark. The...
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Social Ad Spend Per User Growing Rapidly
Social network ad spend per user will exceed $30 this year in North America, easily the highest mark of any region, says eMarketer in a new estimate. The $32.82 projection for this year would represent...
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Majority of Email Opens Last Month Said Occurring on a Mobile Device
Various research sources last year (such as this one and this one) pegged the share of email opens occurring on mobile at 50% or above – and Return Path is the latest to join the list. New data from...
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User Demographic Highlights From 5 Major – and Growing – Social Networks
Not surprisingly, various social networks appeal to different segments of the population. The latest social networking survey [pdf] from the Pew Research Center’s Internet & American Life Project...
View ArticleTop 10 Social Networking Websites & Forums – December 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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