Should Brands Send Even More Emails?

Recent data released by Experian Marketing Services indicates that brands are sending more and more emails – increasing their volume on a year-over-year basis from Q1 through Q3 this year. Interestingly, during each of those quarters, open rates also rose, suggesting that the increase hasn’t had a negative impact on that level. While research strongly points to email frequency as the chief culprit in unsubscribes, new data from Alchemy Worx indicates that brands might actually be well served by sending an extra email or two. (more…)