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2 in 3 Millennials Share Social Experiences Online
The online experience for Millennials (17-32) is “increasingly a shared one,” detail The Bite Group and Redshift Research in a recent study [download page] exploring the attitudes of this coveted...
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During Q3, 1 in 4 E-Commerce Website Visits Came From A Smartphone or Tablet
During the third quarter of the year, smartphones (10.1%) and tablets (14.7%) combined to account for roughly one-quarter of visits to e-commerce websites, according to the latest quarterly e-commerce...
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Advertisers Plan Twitter Budget Increases as ROI Improves
Roughly 6 in 10 marketers advertising on Twitter expect their Twitter ad budgets to increase either significantly (12.1%) or modestly (47.1%) over the next year, reports Ad Age in its latest social...
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National Discretionary Spending Trends – and Hispanics’ Growing Influence
Nationwide discretionary spending was estimated to total $1.77 trillion in the Summer of this year, according to data provided to MarketingCharts by Experian Marketing Services from its latest national...
View ArticleTop 10 Brand Movers, November 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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US Ad Spend Trends in Q3
Kantar Media has released its latest look at US ad spending, finding that total expenditures in Q3 were down 1.9% year-over-year, an unsurprising result given last year’s outlays on the Summer Olympics...
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Amazon Attracting High-Income Customers
Amazon is in excellent standing among upscale consumers – and could be a strong force in the luxury and affluent marketplaces, according to [download page] new data from the Shullman Research Center....
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Email Volume Increases Again; Weekend Mailings Seeing Better Results
Brands continue sending more and more emails, according to the latest quarterly email benchmark report [download page] from Experian Marketing Services, which details a 12.7% year-over-year increase in...
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B2B Leads: Once Again, Speed-to-Call Counts
Last year, a study from Leads360 (now Velocify) found that speed-to-call is the single largest driver of lead conversion, with the headline result being that a phone call to a new prospect within a...
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Instagram Ranked The Fastest-Growing Top Smartphone App of 2013
December isn’t only the time for an abundance of holiday research – it’s also the month for end-of-year lists. Nielsen is in on the action with its “Tops of 2013: Digital” lists, revealing the top US...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Dec. 13-15, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Asian Americans: A Young, Fast-Growing, And High-Income Group
Contrary to popular perception, Hispanics were actually not the fastest-growing minority group in the US last year, according to the Census Bureau. In fact, Asian-Americans were. A recent report...
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Ads Accounted for 36% of Online Videos Viewed in November
The number of online video ads Americans are watching from desktops and notebooks continues to rise on a monthly basis, per comScore’s latest figures. At 26.8 billion last month, the number of video...
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US Native Social Ad Revenue Forecast Revised Upwards
BIA/Kelsey has released an update to its social local media forecast from earlier this year, and the revision predicts faster growth for native social ad revenues than previously expected. In this...
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Google’s Top Search Trends of 2013, and Other Year-in-Review Lists
The death earlier this month of Nelson Mandela made the widely revered former South African President the top trending search term of the year, says Google in its 2013 Zeitgeist report, marking the...
View ArticleTop 10 TV Programs on Twitter, Week of Dec. 9-15, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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As The Year Draws to a Close, Marketers’ Budget Optimism Hits A New High Point
Global marketers are as optimistic regarding their budgets as they’ve been in at least a couple of years, finds Warc in its latest Global Marketing Index (GMI). This month, the budget component of the...
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Holiday E-Commerce Spending Continues to Thrive, Particularly on the Weekend
Mobile shopping may be on the rise this holiday season, but that doesn’t appear to be affecting desktop e-commerce sales, according to the latest figures from comScore. While store traffic growth...
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Social Closing the Gap With Search as Traffic Driver for Publishers
While search remains a far bigger traffic driver than social media for publishers, the gap is closing, details Shareaholic in a new report covering 13 months of data across its network of more than...
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The NFL Dominates TV’s Top Programs of the Year, Again
As in 2011 and 2012, this year’s top TV programs were almost exclusively the realm of NFL telecasts, reveals Nielsen, with NFL programming occupying 9 of the top 10 shows of the year. Super Bowl XLVII...
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