Clik here to view.
Top 10 Marketing Charts of the Month – January 2014
This month’s quick-hit set of top charts concerns the following topics: user demographics of major social networking platforms; email initiatives and role in smartphone conversions; Super Bowl...
View ArticleClik here to view.
Almost 1 in 2 Marketers Say SEO and Content Marketing Efforts Highly Integrated
SEO efforts are more likely to share a budget and be highly integrated with content marketing than a range of other digital marketing disciplines, supporting the perception of content marketing’s role...
View ArticleClik here to view.
Where Do Primetime TV Viewers Find TV Shows Online?
3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months, according to newly-released survey results from Ipsos...
View ArticleClik here to view.
National Brands Report Disconnect Between Local Digital Tactics’ Perceived...
More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%), per study...
View ArticleClik here to view.
Brands’ Facebook Pages Continue to Reach Teens – And Other Demos
Amid all the brouhaha about Facebook’s appeal to teens (summarized at the end of this article and notably avoided in the company’s Q4 2013 earnings release), there’s been more discussion about whether...
View ArticleClik here to view.
Traditional Media and Lifestyle Habits of Working Moms
Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent, according to Scarborough data published on Nielsen...
View ArticleClik here to view.
Are Streaming Service Subscribers More Likely to be Cord-Cutters?
Some 64% of American prime-time TV viewers aged 18-49 claim to be “cord-lovers,” having maintained or added to their current level of cable/satellite subscription during the past 6 months, details...
View ArticleClik here to view.
Millennial Moms’ Shopping Attitudes
2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%),...
View ArticleClik here to view.
Mobile Payments Said to Now Represent 1 in 5 Global Transactions
The share of payment transactions taking place on a smartphone or tablet grew to 19.5% in December 2013, rising from 17.5% in August, and up 55% year-over-year from 12.6% the prior December, says Adyen...
View ArticleClik here to view.
Marketers Agree: Consumers’ Increasing Mobile Use Shakes Up the Digital...
The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers responding to a study [download page] from Econsultancy...
View Article