US TV Ad Spend and Influence (Updated – Q3 2013 Data)

[Editor’s Note: This article has been expanded into a new MarketingCharts Debrief released in August 2014 that offers data-driven insights into the evolving TV industry, examining viewing behavior, ad spending trends, and TV’s impact as an advertising medium.] TV is the largest ad spending medium in the US and continues to remain relatively immune to the growth of online advertising. What’s more, TV ad spending remains healthy even as the medium appears to have reached a plateau in audience numbers. (more…)