Games Market | Smart TVs | Native Ad Shares | Ad Influence & Persuasion

170 million Americans play videogames, and 60% of those gamers spend money doing so, resulting in an estimated $20.5 billion in spending by the end of this year, according to a report from Newzoo. More than 60% of gaming revenues will have been generated digitally, per the study, as American gamers increasingly use a combination of screens to play. In fact, 24% of gamers (or 49 million Americans) are multi-screen gamers, playing on TVs, computers, personal devices (feature phones and smartphones) and “floating screens” (tablets and handheld consoles). (more…)