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3 in 4 Smartphone Owners Using Location-Based Services
The proportion of smartphone owners who use their device to get directions, recommendations, or other information related to their present location (“location-based information services”) has jumped...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 11-13, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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High Proportion of Tablet Users Purchasing From Home
The proportions of tablet and laptop owners using their devices at home at different stages in the purchase path are almost on par, according to a report released in May 2012 by InMobi and Mobext....
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3 in 4 Grocery Purchase Decisions Being Made In-Store
Grocery shoppers are making an increasingly large number of their purchase decisions in-store, according to research findings released in May 2012 by The Point of Purchase Advertising International...
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QR Code Scanning Most Popular in Electronics Stores
For US smartphone owners who report using their devices while shopping in-store (“smartphone shoppers”), the degree to which they engage in various activities differs by the type of store they are in,...
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US Social Media Ad Spend to More Than Double by 2016
US social media advertising revenues will increase from $3.8 billion in 2011 to $4.8 billion this year, and then more than double to $9.8 billion in 2016, details BIA/Kelsey in a May 2012 forecast....
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Magazine Advertisers Adopting Mobile Action Codes at Greater Rate
Magazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, continued to be solid in Q1 2012, according to a May 2012 study from Nellymoser....
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TV No Longer Most Popular Video Content Device for Online Consumers
TV is the most popular viewing medium among Americans, but for online consumers globally, computers appear to have edged into the lead in terms of monthly viewership, according to [download page] a May...
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58% of Mobile-Local Search Click Actions Were Calls in Q1
Placing a call to a local business was the leading secondary action after a mobile-local search ad click on the xAd network in Q1 2012, according to a report released by xAd in May 2012. 58% of...
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Consumers Split Over Prospects for Facebook’s Long-Term Success
Facebook may have 900 million monthly active users and be the darling of social media marketers as it nears its IPO, but that doesn’t mean that the public is convinced the social network is here for...
View ArticleTop 10 Brand Movers, April 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Telephone Survey Response Rates Dropping; Accuracy Remains High
Telephone survey response rates are on a precipitous decline, although telephone surveys that include landlines and cell phones and are weighted to match the demographic composition of the population...
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Tablet Consumers More Likely to Be On the Go
While recent research shows that tablet owners do much of their online shopping at home, new data from the Media Behavior Institute reveals that tablet owners are more likely to find themselves in a...
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1 in 2 UK Youth Have Contacted a Brand Through Social Media
The proportion of UK consumers who have interacted with companies through social media has almost doubled in just 8 months, from 19% in August 2011 to 36% in April 2012, according to [pdf] survey...
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TV Viewers Multitask; Smartphone Popular for Related Activities
63% of live TV viewers and 66% of DVR TV viewers say they used another device at least once the last time they watched TV, with the most common device used being a computer (53% and 50%, respectively),...
View ArticleTop 10 Network Television Programs, Week of May 7, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of May 7, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 TV Engagement, Week of Apr. 30-May 6, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr. 30-May 6, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Phone Response Times Impact Consumer Brand Preferences
It’s no secret that consumers don’t like to be kept on hold when calling a brand, and data from a May 2012 Ifbyphone survey [pdf] confirms that they have their limits. In fact, roughly 4 in 5...
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