63% of live TV viewers and 66% of DVR TV viewers say they used another device at least once the last time they watched TV, with the most common device used being a computer (53% and 50%, respectively), according to [pdf] a May 2012 report from the Internet Advertising Bureau. 16% of live TV viewers and one-quarter of DVR TV viewers said they used a smartphone to multitask, while tablet use was reported by 9% and 14%, respectively. Despite a computer being the most common device used for multitasking, smartphones users were the most likely to interact with others about TV-related content (45%), ahead of tablet (30%) and computer (21%) users. (more…)
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TV Viewers Multitask; Smartphone Popular for Related Activities
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