Clik here to view.
Consumer Goods Cos. Sport Best Video Ad Completion Rates
Consumer goods manufacturers had the most success among various verticals in getting their video ads viewed in 2011, finds a PointRoll study [pdf] released in May 2012. Consumer goods ads were fully...
View ArticleClik here to view.
CEOs Point To Tech As Most Disruptive External Force
Forget globalization, geopolitics, even the economy. The majority of CEOs believe that the external force that will have the greatest impact on their organizations over the next 3-5 years is...
View ArticleClik here to view.
Global Marketers Say Management Keen on Customer Data Insights
Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest...
View ArticleClik here to view.
Global Consumer Spending to Jump by $12 Trillion This Decade
Global spending on goods and services is forecast to grow from $28 trillion real US dollars in 2010 to an estimated $40 trillion in 2020, a $12 trillion rise after accounting for inflation, according...
View ArticleClik here to view.
Mobile Proves an Important Touch Point for Retailers
Mobile phones are establishing themselves as an important way for retailers to connect with consumers and entice them into purchases, according to a pair of studies released in May 2012. Data from an...
View ArticleClik here to view.
Digital Marketing Becoming a Corporate Priority For C-Suite Execs
Key trends in digital business are appearing on C-suite executives’ corporate agendas, finds McKinsey & Company in survey results released in May 2012. 52% of the almost 1,500 executives surveyed...
View ArticleClik here to view.
CEOs See a Bright Future for Social Media in Customer Engagement
Social media will become one of the dominant customer engagement tools in the next 3-5 years, despite being the least utilized tool for interaction today, according to [download page] an IBM survey of...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 25-27, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 TV Engagement, Week of May 14-20, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Do Retailers Understand Millennials? Are They Even Trying To?
A recent study from Women’s Wear Daily (WWD) and Berglass+Associates takes on “retailers’ readiness for the Millennial generation,” arguing – via a survey of senior retail executives – that many are...
View ArticleTop 10 Twitter TV Programs, Week of Oct. 28-Nov. 3, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleClik here to view.
Email List Growth: Marketers Rank Their Most Popular – and Effective – Tactics
Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 1-3, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 TV Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Broadcast Media Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Health & Medical Information Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Print Media Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Telecom Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleClik here to view.
Smartphone Share of US Mobile Market in Q3
Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3), according to new figures from comScore, up 3% points from 59% on average...
View ArticleClik here to view.
How Consumers Say They React to Negative Service Experiences
Consumers react to negative customer service experiences in a number of ways, and while many voice their frustrations, a significant proportion express a good deal of patience and understanding,...
View Article