Magazine Advertisers Adopting Mobile Action Codes at Greater Rate

Magazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, continued to be solid in Q1 2012, according to a May 2012 study from Nellymoser. The percentage of advertising pages with an action code, perhaps the most accurate measurement of mobile action code adoption, remained above 8% each month during Q1 2012, for the first quarter since Nellymoser began tracking this metric in March 2011. The percentage of advertising pages with an action code reached a peak of 8.9% in January, before falling to 8.3% in February and 8.05% in March. (more…)