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Marketers Lack Confidence in Complex Digital Marketing Abilities
Most marketers are not yet confident in their ability to execute complex digital marketing programs, details PulsePoint [download page] in May 2012 survey results. The study found that a multi-channel...
View ArticleTop 10 Portal Frontpages – April 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – April 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – April 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – April 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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SMS Still Most Important Messaging Svc for Smartphone Owners
Despite having the ability to access different over the top (OTT) and instant messaging (IM) services on their devices, SMS is still the clear leader among smartphone owners when it comes to messaging,...
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Internet Radio Listeners Growing More Responsive to Ads
Internet radio use is on the rise, reaching 42% of US broadband households, and this has translated to higher effectiveness for advertisers, says TargetSpot [pdf] in a May 2012 study. 58% of listeners...
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Q1 Retail E-Commerce Spend Jumps 17% Y-O-Y
US online retail (non-travel) spending reached $44.3 billion during Q1 2012, representing a 17% increase from $38 billion in Q1 2011, according to estimates from comScore. This marks the 10th...
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Smartphone Owners Prefer Online Shopping; More Apt to Buy In-Store
Smartphone owners are more likely to say they enjoy shopping on an online website than in a physical store (69% vs. 64%), but it turns out that they are far more likely to window shop online rather...
View ArticleTop 10 Social Networking Websites & Forums – April 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – April 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Engagement, Week of Apr. 23-29, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr. 23-29, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Consumers Prefer Traditional Marketing Methods From Restaurants
When it comes to receiving marketing communications from restaurants, consumers prefer traditional methods to digital channels, finds the National Restaurant Association (NRA) [pdf] in a May 2012...
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Mobile Payments Not Yet Ready to Go Mainstream
Some countries are making progress towards adoption of mobile payments, but on the whole, there is still a ways to go before the world reaches mobile payment readiness, finds MasterCard WorldWide in a...
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Digital Video Ad Loads Buck Seasonal Trends
Digital video ad loads were as high in Q1 2012 as in Q4 2011, bucking a trend for lighter spending in Q1 across advertising media, says FreeWheel [download page] in a May 2012 report. The average ratio...
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Optimal Times for Link Posting Differ Across Social Networks
When looking to achieve high click counts, the optimal time to post is similar for Twitter and Facebook, but differs dramatically for Tumblr, details Bit.ly in a May 2012 blog post. Exploring how...
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Restaurant Operators Rate TV Ads Most Effective for Driving Revenue
The vast majority (94%) of restaurant operators who have placed ads on TV say that the ads are either very of somewhat effective in increasing overall revenue for their restaurant, finds the National...
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Top Internet Retailers’ Facebook Presence Dwarfs Other SocNets
The top 250 internet retailers have almost universally adopted Facebook and Twitter as marketing channels, while almost as many are on Pinterest as Google+, says Campalyst in a May 2012 infographic....
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Facebook Popular With Moms; Younger Ones Have Mixed Feelings
Mothers are tuned into a variety of social media, but Facebook is chief among them, details Nielsen in a May 2012 blog post. In fact, almost 3 in 4 mothers (27.9 million) who went online from a home...
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