Tablet Consumers More Likely to Be On the Go

While recent research shows that tablet owners do much of their online shopping at home, new data from the Media Behavior Institute reveals that tablet owners are more likely to find themselves in a range of out-of-home locations than the typical US adult. Capturing information from a nationally representative sample of tablet users on a half-hour by half-hour basis, the USA TouchPoints study finds that in any given week, these consumers are 60% more likely than the average adult to be at an airport, 40% more likely to be at a gym, and 32% more likely to be in a mall. They also over index in other locations including restaurants (22%), quick service restaurants (QSRs – 17%), and work (12%). (more…)