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TV No Longer Most Popular Video Content Device for Online Consumers

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nielsen-video-viewing-devices-2011-v-2010-may2012.jpgTV is the most popular viewing medium among Americans, but for online consumers globally, computers appear to have edged into the lead in terms of monthly viewership, according to [download page] a May 2012 report from Nielsen. Polling more than 28,000 online consumers in 56 countries during August and September 2011, Nielsen found that 84% watched video content at least once a month on their computer at home, just ahead of the 83% who watched TV at home at least that often. Not far behind, 74% watched online video content (on any device), while 56% watched video on a mobile phone. (more…)


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