Clik here to view.
Ad Spend in BRIC Markets to Grow Rapidly in ’12
Growth in advertising spend this year in the BRIC countries (Brazil, Russia, India, and China) is projected to easily outpace the global average of 5.3%, with each country predicted to have...
View ArticleClik here to view.
1 in 2 Young Consumers Recoiling From Overconsumption
A high proportion of consumers worldwide feel they are spending too much on unnecessary items and are looking to scale back and live more simply, finds Euro RSCG Worldwide in April 2012 survey results....
View ArticleClik here to view.
Co. SocNet Posts Said Influencing Most Fans’ Purchase Decisions
There may be some hand-wringing about the ROI of social media marketing, but brand posts apparently can be a powerful influence in consumer purchase decisions, finds Market Force in a survey of 12,000...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 27-29, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
Mobile Share of Paid Search Keeps Growing
Recent reports from IgnitionOne and Marin Software indicate that mobile is at the forefront of paid search growth, and the latest quarterly trend report from Performics appears to support mobile’s...
View ArticleClik here to view.
Local TV Revenues Dropped in ’11, But Strong Rebound Forecast
Local TV over-the-air (OTA) revenues dropped 7.8% year-over-year in 2011 from $19.4 billion to $17.9 billion, due primarily to the economy and the odd-year election cycle, details BIA/Kelsey in a May...
View ArticleClik here to view.
For Radio Listeners, Liking is Literal
Radio listeners who like their stations on Facebook overwhelmingly do so out of a simple affinity for the station, finds Jacobs Media in a survey of about 57,000 radio listeners in the US and Canada...
View ArticleClik here to view.
TV Influence on Online Product Purchases Varies by Gender, Age
Among adults who use the internet while watching TV, women are more likely than men to purchase a product online that was featured on TV, details Nielsen [download page] in an April 2012 report. In...
View ArticleClik here to view.
Mobile POS Interests 2 in 3 Retailers, Primarily for Customer Service
2 in 3 retailers are interested in investigating a mobile point of sale (POS) or mobile point of payment (POP) solution, finds Motorola Solutions [pdf] in April 2012 survey results. Eliminating those...
View ArticleClik here to view.
1 in 2 Mobile Subscribers Now Using Downloaded Apps
During the three-month average ending March 2012, 50% of US mobile subscribers used downloaded applications on their mobile device, up about 5% from 47.6% during the three-month average ending December...
View ArticleClik here to view.
Emotional Connections Seen Key Drivers for Radio’s Audience
Many AM/FM radio listeners tune in as a result of emotional drivers, finds Jacobs Media in a survey of more than 57,000 US and Canadian listeners, released in April 2012. 37.5% of respondents said that...
View ArticleClik here to view.
Social Media Used for Customer Service; Transaction Costs Ignored
Adoption of social media by customer service practitioners is high and has its benefits, but most are not tracking the transaction costs for the channels they are using, details Sword Ciboodle in...
View ArticleTop 10 TV Engagement, Week of Apr. 16-22, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr. 16-22, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
US Ad Spend Reported Up in ’11, Forecast to Grow 2.2% in ’12
US advertising revenues (excluding Political and Olympics – P&O) grew 1.6% in Q4 2011 and 3.1% for the full year to reach $171.7 billion, according to May 2012 figures from MagnaGlobal. Including...
View ArticleClik here to view.
Radio Proves a Prime Source of New Music for Listeners
Radio doesn’t just provide its listeners with emotional drivers, it also serves as a primary place for them to find out about new music and artists, finds Jacobs Media in an April 2012 report. The...
View ArticleClik here to view.
Google Product Search Ranked Top Comparison Shopping Engine in Q1
Google Product Search was the top comparison shopping engine (CSE) in Q1 2012, while Nextag just edged out PriceGrabber for the second spot, says CPC Strategy in a May 2012 report that compares the...
View ArticleClik here to view.
In-Store Messaging Particularly Influential for Moms
Recent research shows that in-store messaging is influential in driving impulse buys, and new survey data [download page] from SymphonyIRI released in April 2012 indicates that in-store messaging has a...
View ArticleClik here to view.
Digital Politics | Email on Mobiles | Newspaper Circs | Social & Search
President Barack Obama and Republican candidate Mitt Romney show varying audience patterns when comparing the composition of their website and social media visitors, finds comScore [download page] in...
View ArticleClik here to view.
Facebook Grows Leading Share of Social Logins
Facebook (45%) was the #1 option in Q1 2012 for social logins among online users who opted to use a social network identity to speed up registration on sites across the web, according to May 2012...
View Article