Ad Spend in BRIC Markets to Grow Rapidly in ’12

Growth in advertising spend this year in the BRIC countries (Brazil, Russia, India, and China) is projected to easily outpace the global average of 5.3%, with each country predicted to have double-digit year-over-year growth, according to [pdf] the April 2012 Warc Consensus Ad Forecast. China’s ad market is expected to grow most rapidly, at 14.8%, followed by Russia (13.6%), India (11.4%), and Brazil (10.2%). There is a steep drop-off to the next fastest-growing markets, Canada (4.5%) and the US (4.1%), though the outlook for the US has improved 0.8% since January, the biggest improvement of all the countries. (more…)