Top 10 TV Engagement, Week of Apr. 2-8, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr. 2-8, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Global Marketers’ Budget Optimism Continues to Grow
Sentiment regarding budgets continues to steadily improving among global marketers, finds Warc in its April 2012 Global Marketing Index (GMI). The budget component score of the index moved to 53.7 in...
View ArticleClik here to view.
TV Dramas Leading Genre for Prime Time Viewing, Ad Dollars
Of the $72 billion spent on TV advertising in the US in 2011, almost one-fifth ($14 billion) was spent on 5 traditional prime time genres – drama, news, reality, sitcom, and sports – says Nielsen [pdf]...
View ArticleClik here to view.
Online Video Campaigns Increasingly Look to Brand Engagement
Online video ad campaigns have a variety of objectives, but chief among them is brand engagement, find Digiday and Adap.tv in an April 2012 report [download page]. Surveying more than 600 agencies,...
View ArticleClik here to view.
1 in 2 Smartphone Owners Access Travel Content
Smartphone owners are using their devices for a range of activities from reading email to performing in-store research, so it may not be a surprise that a majority are now accessing travel-related...
View ArticleClik here to view.
More Moms Going Mobile for Shopping
Mobile devices are playing an increasingly important part in the American mother’s purchase process, says BabyCenter in an April 2012 study conducted in partnership with Nielsen. Comparing results from...
View ArticleClik here to view.
Gas Prices Affecting Consumer Purchase Decisions
Gas prices are causing consumers of all ages to re-evaluate their spending decisions, finds BIGinsight in an April 2012 report. When it comes to groceries, almost half of American adults say they are...
View ArticleClik here to view.
Consumers Flew to Travel Sites in March
Travel site categories accounted for 5 of the 10 top-gaining web categories by percentage change in March 2012, including Transactions sites, which grew 12% month-over-month to 3.8 million visitors,...
View ArticleClik here to view.
UK Marketers See Social Media Benefits, but ROI Concerns Persist
It appears to be a growing trend: marketers say social media has direct benefits, but they are unsure of how to measure them. April 2012 survey results from EPiServer show that the same pattern is...
View ArticleClik here to view.
Most Global Consumers Worried About State of Modern Society
Modernity doesn’t equate to progress for a large proportion of consumers across the world, finds Euro RSCG Worldwide in a survey of more than 7,000 adults in 19 countries. Comparing results from...
View ArticleClik here to view.
US Online Shoppers Spend 23% of Disposable Income Online
US consumers spend 23% of their disposable income online, slightly higher than the 22% average across 15 countries studied by WorldPay [download page] in an April 2012 report. Online consumers in India...
View ArticleTop 10 TV Engagement, Week of Apr. 9-15, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr. 9-15, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Mobile Owners Show Keen Interest in Location-Based Services
Mobile location-based services (LBS) are poised to go mainstream, finds TNS in April 2012 survey results. Although use of LBS is not yet widespread, at 19% of the 48,000 mobile owners surveyed across...
View ArticleClik here to view.
Majority of Consumers Say Creativity Important; Stifled by Work
Creativity is an important form of self-expression and has significant societal benefits, but today’s work environment is stifling, say the majority of respondents to an Adobe survey [pdf] released in...
View ArticleClik here to view.
Online Consumers, Merchants Differ on Drivers of Repeat Business
It seems that online merchants may not know their customers as well as they think, finds WorldPay [download page] in an April 2012 report. The survey asked more than 19,000 global online shoppers what...
View ArticleClik here to view.
Addiction to Tech a Concern for Most Global Consumers
Many consumers worldwide worry that technology is overtaking their lives, finds Euro RSCG Worldwide in an April 2012 report. Dividing the more than 7,000 respondents from 19 countries up into prosumers...
View ArticleClik here to view.
2 in 5 Young Consumers Regret Posting Personal Information Online
The majority of consumers of all ages across the world feel that people share too much about their personal thoughts and experiences online, with 71% of those 55 and older saying a return to more...
View ArticleClik here to view.
SocNets Get Growing Share of Smartphone App Time
Smartphone owners are spending more time with their applications on a daily basis, and social networking apps are the chief beneficiaries, says Flurry in an April 2012 report. Daily smartphone app...
View Article