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Internet and Mobile Video Audiences Each Grew by 5M During ’11
TV remains the most popular medium for watching video content, but the number of Americans watching video on the internet and their mobile phones has grown considerably, finds Nielsen [download page]...
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Store Brands Get High Marks for Quality, Innovation
A significant proportion of US consumers believe that store brands are equal to or even better than national brands in several key areas, including ones traditionally seen as national brand...
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Social Media Heightens Customer Service Opportunities, Risks
Consumers who have used social media for customer service are more engaged and vocal in speaking about their experiences than the general population, says American Express in May 2012 survey results....
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Asians, Men, Watch Most Internet Video
Among internet video viewers, Asians spent by far the most time of any race or ethnicity watching video content in Q4 2011, according to [download page] a May 2012 Nielsen report. With a monthly...
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Retail Gets 13% Share of Adults’ Time Away From Home/Work
Time spent at retail locations such as a grocery store, other store, or mall, accounts for 13% of US adults’ time away from home and the workplace, finds the Outdoor Advertising Assocation of America...
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Some Agencies Focusing More on Traditional Media
Digital may be getting most of the buzz these days, but many leading ad agencies aren’t forgetting about the value of traditional media, details STRATA in May 2012 survey results. TV remains the top...
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Text Promotions Drive 1 in 4 to Purchase
Among consumers who have signed up for text alerts from retailers and merchants, 26% say that the information they received has led them to purchase the promoted product in the store, while 25% say...
View ArticleTop 10 Sharing Platforms – April 2012
Source: Shareaholic. Data is based on sharing trends from more than 200,000 publishers who reach more than 270 million people each month, as well as shares from Shareaholic’s browser extensions, which...
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Mobile CTRs Peak in Summer Months for Travel Advertisers
Spring, summer, and holiday months are the best times for advertisers to leverage mobile traffic to travel channels, says Jumptap in a May 2012 report. Looking at traffic and click-through rate (CTR)...
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OOH Advertising Reach Said Outpacing Other Media
Adding out-of-home (OOH) advertising formats to other media can significantly boost a campaign’s reach, says the Outdoor Advertising Association of America (OAAA) in a May 2012 report conducted by the...
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More Than 1 in 3 Mobile Consumers Recently Used a Mobile Wallet
37% of mobile users surveyed in Q1 2012 reported having used a mobile wallet in the previous 90 days, while a further 8% expressed interest in doing so, according to [download page] a JiWire report...
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Revenue Diversification Remains Challenging for B2B Publishers
B2B publishers, particularly smaller publishers with less than $5M in annual revenues, are having trouble diversifying their revenue sources away from print advertising, finds FOLIO: magazine [pdf] in...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 4-6, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Health & Medical Information Websites – April 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – April 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Mobile Phone Websites – April 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – April 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Crowdfunding Platforms Raised Almost $1.5B in ’11, Up 72% Y-O-Y
Crowdfunding platforms (CFPs) raised $1.47 billion in 2011, up 72% from $854 million in 2010, and almost tripling the $530 million raised in 2009, finds massolution in a May 2012 report. The study...
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Mobile Finance Users Skew Young, Value Brand Equity
Consumers who engage with finance content and ads on their mobile devices (“mobile finance users”) are disproportionately young and male, and place a high value on brands, finds Millennial Media...
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TV Ad Spend Rose 4.5% in ’11; Cable on Par With Network TV
TV ad spend hit $71.8 billion in 2011, representing a 4.5% increase from $68.7 billion in 2010, and 12.7% growth from $63.7 billion in 2009, according to a May 2012 report from Nielsen. Spot TV claimed...
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