For Radio Listeners, Liking is Literal

Radio listeners who like their stations on Facebook overwhelmingly do so out of a simple affinity for the station, finds Jacobs Media in a survey of about 57,000 radio listeners in the US and Canada released in April 2012. Out of the 45.9% of respondents who had liked the stations that sent them the survey on Facebook, an impressive 84.4% said their main reason for doing so was because they just like the station. The next-closest primary reasons given were to find out about concerts and events (32.3%) and to play contests (29.7%). By comparison, data from a Market Force study also released in April 2012 indicates that among US respondents who regularly like the Facebook page of restaurant, retail, travel, entertainment, and financial services businesses, the chief reason for doing so is to take advantage of discounts and other incentives (79%), followed by seeing details on sales and events (70%). (more…)