The online experience for Millennials (17-32) is “increasingly a shared one,” detail The Bite Group and Redshift Research in a recent study [download page] exploring the attitudes of this coveted demographic in the US and UK. Two-thirds of the survey’s respondents said they share at least some social experiences online – while the main shared activity is watching videos (75%), many can also be found browsing online shops (36%) together. (more…)
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2 in 3 Millennials Share Social Experiences Online
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