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Age Distribution of Radio and Mobile Audiences Strikingly Similar; TV Skews...
On the heels of its acquisition of Arbitron, Nielsen has added audio measurement to its mix, including some data on radio listening to its latest cross-platform report [download page]. According to...
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1 in 2 Consumers Say That YouTube Videos Have Influenced A Purchase Decision
While social media may not be a significant direct referrer of traffic to e-commerce websites, it does have an influence on product discovery and purchase decisions, according to a pair of studies....
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Which Mobile Offer Types Do Recipients Believe Are Most Likely to Spur Them...
4 in 10 respondents to a recent survey from GE Capital Retail Bank indicated that they would shop more at a retailer if it delivered them offers via mobile. But which types of offers would be most...
View ArticleTop 10 TV Programs on Twitter, Week of Dec. 2-8, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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Facebook Referral Traffic Surged in November
Facebook may have admitted (as reported by Ad Age and charted by Ignite Social Media) that organic reach is declining. But new data from Shareaholic reveals that it’s becoming an even more influential...
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7 in 10 TV Households Now Using At Least One On-Demand Service
While Americans continue to watch plenty of TV on the traditional TV set, non-traditional ways of viewing content are proliferating as consumers increasingly seek to watch programming on their own...
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Mobile Commerce Habits Evolving Around the Globe
65% of mobile media users across 13 developing and developed markets have used their device to purchase goods or services, reveals MEF in its 3rd annual global consumers survey. The study indicates...
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B2B Tech Buyers and Content Marketing: Which Assets Are Most Influential, and...
Eccolo Media has released its latest “B2B Technology Content Survey Report” based on 503 respondents responsible for influencing or making technology buying decisions in the 6 months prior to the...
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B2B Media and Information Industry Revenues Up 4.4% Y-O-Y in H1
The B2B media and information industry continues to grow, with revenues reaching $13.1 billion during the first half of this year, up 4.4% from the same period last year, details the Association of...
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Desktop E-Commerce Sales Up 10% on Green Monday, Surge During the Prior Weekend
Desktop retail e-commerce sales grew by 10% year-over-year on Green Monday (the Monday with at least 10 days until Christmas – typically the second Monday of December) to reach $1.4 billion, says...
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Tablet Video Viewers Spending One-Quarter of Their Time With Content More...
Mobile and tablet video plays reached a new high of 15% share of all online video plays during Q3, more than double the share from a year earlier, reports Ooyala in its latest quarterly global video...
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Pharma Brands Ramp Up Mobile Ad Spend in Q3
Several verticals significantly hiked their mobile advertising spending on the Millennial Media network during the third quarter of the year, reports the platform [download page] in a new study, with...
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Pinterest Rises as Content Sharing Destination, Extends Lead in E-Commerce...
About 20% of content shared to social networks was shared to Pinterest during Q3, up from 16% in Q2, according to an analysis of client data from Gigya. While Facebook remained the leading destination...
View ArticleTop 10 Broadcast TV Engagement, Week of Nov. 25-Dec. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Nov. 25-Dec. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Sales Leaders Confirm Shift From Field to Inside Sales, Rate Driving Factors
There has been a perceived shift in distribution of sales staff from field to inside salespeople, and a new Velocify study [download page] conducted by University of Southern California professor Steve...
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Email Seen Declining As E-Commerce Traffic Driver
Email is accounting for a shrinking share of e-commerce site visits, according to the latest quarterly report from Monetate. During Q3, 2.9% of site visits came from email, down from 4% a year earlier....
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Public Shows Less Trust in Corporate America This Year
Americans are less likely to perceive large industries as “generally honest and trustworthy” this year, according to a new survey from Harris Interactive. The survey asked respondents which of 19...
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2013’s Top Video Ads and Brands
Which brands managed to take the most advantage of the burgeoning online video advertising space this year? A pair of new reports reveal the big winners this year: YouTube unveils this year’s Ads...
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TV Streamers Say They’d Still Want to Watch TV If They Took A Digital Break
Netflix has released some results from a survey it commissioned among adults who stream TV shows at least once a week, finding that (surprise) these streamers have a strong affinity for TV content....
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