Top 10 Real Estate Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Telecom Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Completion Rates Hold Steady Even As Long-Form Digital Video Ad Loads Rise
Recent data from comScore has shown that online video ad viewers are seeing a growing frequency of ads this year. New research from FreeWheel confirms that the same trend is occurring when looking...
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Out-of-Home Ad Revenues Up Again in Q3, Though Growth Rate Eases
The out-of-home (OOH) advertising sector isn’t posting quite the same revenue growth rates as online advertising, but other traditional media channels might be envious of its consistent growth. OOH ad...
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4 in 10 Consumers Say Retailer’s Mobile Offers Would Spur Increased Shopping
Mobile commerce is undoubtedly on the rise, and mobile devices are an increasingly important touch point for retailers. According to recent survey findings from GE Capital Retail, 61% of respondents...
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More TV Viewers Posting to Social Media, Watching Programs Based on Buzz
There’s a growing body of research analyzing social’s influence on TV viewing behavior, with the general consensus being that social’s impact is small, but growing. A new study [download page] from...
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Few Consumers Satisfied With Loyalty Program Features
US loyalty program memberships are on the rise, but loyalty program features appear to be falling short of consumers’ expectations. Recent data from COLLOQUY.com indicates that only a minority of US...
View ArticleTop 10 Health & Medical Information Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Politics Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Broadcast TV Engagement, Week of Nov. 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Nov. 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Video Viewing on Mobile Phones Still Mostly Relegated to Short-Form Content
A recent survey found that mobile video viewers are happy to watch long-form content. But, according to FreeWheel’s latest quarterly report [download page], most of them simply aren’t. The data...
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Consumers Say They’re As Likely to Be Increasing As Decreasing Pay-TV Services
Many pay-TV subscribers complain about the cost of their services, and new data [download page] from Digitalsmiths finds that subscribers are generally seeing higher bills compared to a year ago. With...
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Instagram the 10th-Largest US Smartphone App by Reach
With 25.5% reach among adult iOS and Android app users, Instagram ranked as the 10th-largest smartphone application during the 3-month period ending in October 2013, according to the latest smartphone...
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Top 10 Marketing Charts of the Month – November 2013
This month’s quick-hit set of top charts includes the following topics: email personalization and list growth tactics; brands’ Instagram activities; favorite website types and loyalty program benefits;...
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Half of Adult Consumers Believe Some Online Reviews Are Fake
7 in 10 adult consumers in the US and UK read consumer reviews before making purchase decisions, details Bazaarvoice in newly-released survey results. The company says reviews are consulted more than...
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Global Mobile Ad Spend Projected to Exceed Radio, Magazines by 2016
Just a few months ago ZenithOptimedia predicted that mobile would contribute almost as many dollars to new advertising spending as TV in the period spanning 2012-2015. Now, the researchers have updated...
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Corporate Spending on Online Branded Content Keeps Rising
Corporations spent on average 37% share of their marketing budgets this year on branded content, finds the latest annual survey from the Custom Content Council in partnership with ContentWise. That 37%...
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Retention Rate Almost Twice as High For App Users Receiving Push Messages
On average, mobile application users who have opted in to push messages have a long-term retention rate that is 92% higher than those who have opted out of the messages, says Urban Airship in its third...
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Two-Thirds of the World’s Top Brands Offer an Excellent Customer Experience....
ForeSee has released its latest customer experience report [download page], this time evaluating customers’ experiences with Interbrand’s top 100 brands. The study finds that average customer...
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