More TV Viewers Posting to Social Media, Watching Programs Based on Buzz

There’s a growing body of research analyzing social’s influence on TV viewing behavior, with the general consensus being that social’s impact is small, but growing. A new study [download page] from Digitalsmiths supports that general trend, finding that more viewers are not only posting about their viewing habits on social networks, but also choosing to watch particular programs on account of the buzz they’re getting on social networks. (more…)