Out-of-Home Ad Revenues Up Again in Q3, Though Growth Rate Eases

The out-of-home (OOH) advertising sector isn’t posting quite the same revenue growth rates as online advertising, but other traditional media channels might be envious of its consistent growth. OOH ad revenues grew by 3.5% year-over-year during Q3, marking the 14th consecutive quarter of growth, according to the latest figures from the Outdoor Advertising Association of America (OAAA). Total revenues exceeded $1.6 billion, and are now at almost $5.3 billion for the year, representing a 4.4% rise from the Q1-Q3 period last year. (more…)