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Sales and Marketing Data As Likely To Be Deemed “Dirty” As “Clean”
The marketing landscape is changing, and marketers are well aware that data analysis skills are becoming increasingly important. But the ability to extract and act upon relevant insights depends on the...
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Messaging Apps Jockey For Smartphone Users’ Growing Attention
Smartphone owners across 5 markets – the US, Brazil, China, South Africa and Indonesia – are more likely to be using social messaging applications on a daily basis than making voice calls, sending...
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Thanksgiving Weekend Shopping Results
The Thanksgiving weekend shopping results continue to come in, and signs indicate that as expected, traffic was up on Thanksgiving Day, while e-commerce sales hit new highs on Black Friday. Survey...
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iPhone Dominates Q3 Mobile Ad Impressions, But Some Samsung Phones See Higher...
Apple devices may have dominated in ad impression share across the globe in Q3, but some Samsung mobile devices appeared to see greater engagement than the iPhone, per new data [pdf] from Adfonic. For...
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For Hispanics, Social Media A Source For Finding And Sharing Coupons
About 7 in 10 Hispanics use coupons found on social media sites, making them almost 30% more likely than the average US consumer (54%) to do so, finds Valassis in recent survey results. Not only are...
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Digital Video Measurement Tools Said Too Expensive
Recent survey results from Adap.tv and Digiday revealed that while there is much enthusiasm in the online video space, most agencies and brands believe that existing measurement standards don’t satisfy...
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Pay-TV Penetration Remains Strong Among Netflix-Loving Parents
Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service, according to recent survey results from Harris Interactive. While pay-TV subscriptions have been...
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B2B Marketers: Content Marketing ROI Measurement Not Yet A Strong Point
Only 23% of B2B marketers rate their company as strong (top-2 box on a 5-point scale) at measuring the ROI from content marketing, according to the 2013 Lenskold Group/Pedowitz Group Lead Gen Marketing...
View ArticleTop 10 TV Programs on Twitter, Week of Nov. 25-Dec. 1, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 29-Dec. 1, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Social Networking Websites & Forums – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Video, Multimedia Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Mobile Phone Entertainment Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Brand Advocacy Rankings: Who’s Doing Best?
Boston Consulting Group (BCG) has introduced a new metric analyzing word-of-mouth, the “Brand Advocacy Index” (BAI), noting that its research shows that among the sample of brands studied, the average...
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Top Viral Video Ads Attracting An Ever-Greater Number of Shares
It’s no surprise that the top viral video ads are being shared to greater degrees than they were several years ago, but Unruly has now quantified the extent of that growth. According to the latest data...
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Marketing Automation Systems Said to Assist B2B Content Marketing Revenue...
While B2B marketers are having some trouble measuring the ROI of their content marketing efforts, they’re fairly clear on which capabilities can best improve the revenue contributions of those efforts....
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Cyber Monday Results: Records, Mobile, and More
As expected given the continuing growth of e-commerce, this year’s Cyber Monday set new records, with numerous researchers proclaiming it to be the biggest e-commerce spending day in US history. Data...
View ArticleTop 10 TV Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Broadcast Media Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Print Media Websites – November 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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