Consumers Prefer Traditional Marketing Methods From Restaurants

When it comes to receiving marketing communications from restaurants, consumers prefer traditional methods to digital channels, finds the National Restaurant Association (NRA) [pdf] in a May 2012 survey sponsored by LivingSocial. Consumers were asked to what extent they would welcome various forms of marketing communications from restaurants. A restaurant coupon in a coupon booklet topped the list, with 80% of respondents indicating this to be either very or somewhat welcome. Following were a brochure or menu sent in the mail (73%), an ad in a local paper (73%), and an ad on TV (68%). An email from the restaurant topped all digital means, at 67%, followed by a website for a specific restaurant (61%), and an email via a daily deal provider (57%). (more…)