SMS Still Most Important Messaging Svc for Smartphone Owners

Despite having the ability to access different over the top (OTT) and instant messaging (IM) services on their devices, SMS is still the clear leader among smartphone owners when it comes to messaging, finds Acision in May 2012 survey results. 91% of the smartphone owners responding to the survey said they actively use SMS, compared to just 55% who use alternatives. The main reasons for preferring SMS were core capabilities, such as speed of delivery (47%), reach (43%), and reliability (38%), while the top reasons for choosing OTT/IM services were content sharing (28%), speed (27%), and the ability to work across devices (25%). (more…)