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Social Engagement Maturity Reported Driving Greater Returns
The most socially engaged enterprises are experiencing business value returns 4 times higher than those who have the least social engagement presence, finds PulsePoint Group [pdf] in March 2012 survey...
View ArticleTop 10 TV Engagement, Week of Mar. 12-18, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar. 12-18, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Skepticism Remains Concerning Companies’ Environmental Messages
Companies appear to have their work cut out from them when it comes to getting their environmental claims across to consumers, finds Cone Communications [download page] in its 2012 Green Gap Trend...
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Rich Media Ads Seen Providing Significant Boost in Site Visits
Rich media ads perform far better than standard banner ads in driving users to websites, while banners with video provide an even greater lift in visitors, says MediaMind [download page] in March 2012...
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Most Search Ad Clicks Incremental; Organic Ranking Has Some Impact
On average, half of the search ad clicks that occur with a top rank organic result are incremental, meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks...
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Marketers Say Social Media, Search Are Industry’s Hottest Ad Tools
Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing professionals,...
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Product Videos Found Boosting Purchase Confidence Among Viewers
Online product viewers can have a powerful impression on consumers, according to [download page] a March 2012 report from the e-tailing group, sponsored by Invodo. 51% of respondents, who qualified by...
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Ethnicity Highly Influential to 1st Gen Hispanics’ Brand Decisions
Ethnicity plays a vital role in influencing the brand decisions of 1st generation Hispanic Americans, although it has a much lesser role among later-generation Hispanics, finds Yahoo! Insights [pdf] in...
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Social Shares Drive 1 in 4 Online Shoppers to Purchase
1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social recommendation, details Sociable Labs in a March...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 30-Apr. 1, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Most Prefer Socially Conscious Cos., But Many Balk at Paying Them More
The majority of consumers from different regions across the world prefer to buy from, work for, and invest in companies that give back to society, but the proportions willing to pay extra for products...
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1 in 5 Very Positive Product Reviews Come With Suggestions
Brands can gain significant insights into how to improve already successful products by analyzing online reviews, finds BazaarVoice [pdf] in a March 2012 report. Examining more than 6 million pieces of...
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Digital Coupon Users Spend More Than Average Shopper
Digital coupon users shop more frequently and spend more heavily than the average shopper, says Coupons.com in April 2012 results from research conducted by GfK Knowledge Networks. The study looked at...
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Mobile at Forefront of Q1 Paid Search Spending Growth
Paid search spending grew 30.3% year-over-year in Q1, according to an April 2012 report from IgnitionOne. This represents the highest growth rate for search ad spend of any quarter since Q4 2010 (35%),...
View ArticleTop 10 Health & Medical Information Websites – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Mobile Phone Websites – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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