Rich Media Ads Seen Providing Significant Boost in Site Visits

Rich media ads perform far better than standard banner ads in driving users to websites, while banners with video provide an even greater lift in visitors, says MediaMind [download page] in March 2012 analysis of 24,000 creatives with more than 12 billion impressions served in North America between July and December, 2011. In fact, when compared to standard banners, post-ad site visits were 3 times higher for rich media and 6 times higher for rich media with video.
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