Most Prefer Socially Conscious Cos., But Many Balk at Paying Them More

The majority of consumers from different regions across the world prefer to buy from, work for, and invest in companies that give back to society, but the proportions willing to pay extra for products and services from these companies are drastically lower, finds Nielsen in a March 2011 report. Indeed, consumers in North America are almost twice as likely to say they prefer to buy products from these companies than to say they would pay extra for their products and services (64% vs. 35%). (more…)