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B2B Media Industry Revenue Up 7.2% in 2011
Total revenue for B2B media companies increased 7.2% from $24.7 billion in 2010 to $26.5 billion in 2011, reports American Business Media (ABM) in a March 2012 release. Digital advertising saw the...
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Mobile In-Store Activity Takes a Range of Forms
Consumers engage in a wide range of product research activities when equipped with their mobile phones in a retail store, finds ClickIQ in a March 2012 survey. The majority of respondents, who...
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3 in 10 Teens Text More Than 100 Times Daily
18% of teens send and and receive more than 200 texts on an average day, while a further 12% text between 101 and 200 times a day, per a March 2012 report [pdf] from the Pew Internet & American...
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Majority of Pres. Obama Site Visitors Over 50, Female
The internet is fast becoming a popular source for political campaign news and information, prompting Nielsen to examine the composition of visitors to the presidential candidates’ websites during...
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Consumer Recall, Actions Diverge in Response to Super Bowl Auto Ads
Brand recollection does not necessarily correlate with immediate consumer shopping behavior, finds Compete in a March 2012 analysis of automotive manufacturers’ Super Bowl advertising. Asking online...
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Global Marketers Optimistic About Budget Growth
Sentiment regarding budgets appears to be steadily improving among global marketers, finds Warc, in its latest Global Marketing Index (GMI). The budget component score moved to 51.5 in March, passing...
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Social Networks Positively Impact Entertainment Decisions
Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%), according to The Hollywood Reporter (THR) and Penn...
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Office Workers Spend More in Dense Retail Areas
US office workers spend a much larger amount of money per week in areas they perceive to have ample retail, restaurant, and services offerings, than in areas where those options are viewed as limited,...
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Awareness, Use of OOH Interactive Tech Seen Low in Europe
When it comes to outdoor advertising, Europeans have low levels of awareness and usage of a variety of interactive technologies, finds CBS Outdoor in a March 2012 study [pdf] conducted by Kantar Media....
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Display Ad In-View Rates Found Varying Across Numerous Factors
Classic leaderboard (728×90) display ads are 7.2% more likely to be served in-view than medium rectangle (300×250) ads (74% vs. 69%), and 12.1% more likely to be delivered than wide skyscraper...
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6 in 10 Senior Marketers Say Social Media Key to Company Survival
59% of senior marketers either agree (39%) or strongly agree (20%) that companies that do not fully embrace social media will not survive, according to [pdf] a recently-released study commissioned by...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 23-25, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Europeans Expect Big Brands to Advertise on Outdoor Formats
Advertising in outdoor formats can help enhance a brand’s stature in the eyes of European consumers, according to [pdf] a CBS Outdoor International survey conducted by Kantar Media and released in...
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Complexity of Targeting Variables Hurts Display Ad Campaign Efficacy
Display ad campaigns with multiple demographic targeting variables have trouble reaching their intended audience, finds comScore [download page] in a March 2012 analysis of 12 national premium brand’s...
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Company Executives Struggle With Customer Intelligence
Just 49% of company executives agree that they know who their most loyal customers are, and the best way to reach out to them and get them to engage with their brand, finds Acxiom and Loyalty 360...
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Tablets Offer Best Bang for Search Ad Buck
Tablets had a better return on ad spend (ROAS) for search advertisers in 2011 than computers and smartphones, finds Marin Software in a March 2012 report. Looking at 2011 data on a cost per conversion...
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Exhibition Industry Rebounds Strongly in 2011
The exhibition industry posted a strong rebound in 2011, finishing 15% higher than forecast to expand 2.7% year-over-year, according to the Center for Exhibition Industry Research (CEIR) Index released...
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Tablets and Load Times | Retailers’ Use | UK SEO Indus | B2B Lead Gen
2 seconds. That’s the median expected load time for websites on tablets, finds Compuware in an March 2012 report. 32% of respondents said the website should load on their tablet in 2 seconds, while a...
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Wealthy Smartphone Owners Catching on to Mobile Commerce
Although just 14% of wealthy consumers (with a minimum gross annual income of $150,000) who own a smartphone say they regularly use their device to shop for products and services, overall two-thirds do...
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Brand and Subject Lines Fuel Email Opens; Clutter Drives Users Away
Developing strong relationships with consumers and writing strong subject lines appear to be the best ways to ensure email opens, according to [download page] March 2012 survey results from Chadwick...
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