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The Average Grocery Shopper Buys Less Than 1% of Available Items Over the...
An analysis of more than 32 million shoppers across almost 10,000 grocery stores during a 52-week period ending in mid-year 2013 has found that on average, shoppers bought just 0.7% of available...
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Tablets Accounting For An Increasing Share of B2C Marketing Email Opens
A growing share of B2C marketers’ email opens are occurring on tablets, reveals Movable Ink in its Q4 US Consumer Device Preference Report [download page]. The study indicates that about 1 in 6 email...
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TV Viewers Keep Their Focus on the First Screen
There’s been plenty of chatter about the imminent death of TV (a theory not supported by data presented here and here), and some have argued that even if people are watching TV, they’re not really...
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Q4 2013 Social Care: Demand Greater on Twitter; Response More Likely on Facebook
Socialbakers has released its latest quarterly study examining “socially devoted” brands on Facebook and Twitter, and the numbers show that response rates on Facebook tailed off at the end of 2013...
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Consumers Still Rely More on Traditional Tools For CPG Brand Decisions
Consumers are relying more on new media tools and less on traditional ones to make their CPG brand decisions, according to survey data from IRI. But even so, traditional marketing tools such as...
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Traditional Media, Search Engines Most Trusted Sources of News Info
Traditional media and online search engines are the most trusted sources of general news and information around the world, according to the “2014 Edelman Trust Barometer.” The global survey found that...
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Marketers’“Single Most Exciting Opportunity For 2014” Is…
What are marketers most excited about this year? That was one question posed by Econsultancy and Adobe in their latest quarterly intelligence briefing [download page]. The most accurate answer is… that...
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1 in 5 Social Network Users Likely to Make A Purchase Directly On A Social...
While there is plenty of research out there looking at social’s role (or lack thereof) as an e-commerce traffic driver (with the focus on the last click likely undervaluing social’s role in the...
View ArticleTop 10 Broadcast TV Engagement, Week of Jan. 6-12, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jan. 6-12, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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“TV Everywhere” Moving the Needle in Pay-TV Satisfaction
Pay-TV providers suffer from chronically low customer satisfaction ratings, but new research from GfK suggests that “TV Everywhere” (TVE) deployments might be giving them a boost. According to GfK’s...
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Who Has The Most Credible Voice When Speaking About Companies?
Traditional media and online search engines are the most trusted forms of media for “informed publics” looking for general news and information, according to the “2014 Edelman Trust Barometer.” But...
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Social Revenue-per-Visit: Tumblr Overtakes Twitter, Pinterest
Social networks referred a “record amount” of revenue to US retail sites during the fourth quarter of 2013, reports Adobe in its latest social intelligence report [pdf]. But none of the major...
View ArticleTop 10 TV Programs on Twitter, Week of Jan. 20-26, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 24-26, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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6 in 10 Agency Media Buyers See Negative Impact of Bot Traffic on Campaigns
Last month, Solve Media reported that a slim majority of US web traffic could be deemed “suspicious,” representing a new high for potentially fraudulent traffic. It seems that online publishers and...
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Online Video Ad Types Ranked by Appeal to Viewers
Online video ad views have gone on a tear in the past few months, with the growth in ad views outpacing content view increases by a significant margin. In a recent study, Yahoo looked at the online...
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Phone Calls Still Consumers’ Preferred Method of Contacting Businesses
Demand for customer service via social media is on the rise, but consumers still find good old phone calls to be the best way to contact businesses, according to a study from NewVoiceMedia. Some 45% of...
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Spending Philosophy Differs Across Generations, But All Turn More Practical
A slight majority – 53% – of Millennials (born 1981-1995) say they have a “live for today” spending philosophy, a mindset which is not shared by older generations, according to a study [pdf] released...
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StumbleUpon Refers More Traffic to Publishers Than Reddit, YouTube, LinkedIn...
Shareaholic has released its latest set of data concerning social referral traffic to publishers, and while Facebook’s share of site visits retreated a little after a surge in November, it remains the...
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