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Local Media Sales Managers Expect Significant Revenue Gains; Majority Now...
Roughly 1 in 2 executive and sales managers expect local ad revenue increases of more than 6% this year, including 20% who forecast gains in excess of 10%, details AdMall in its latest local media...
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Mobile Emerging As An Active Customer Support Channel
Mobile and social media are emerging as more influential customer support and experience channels, according to [download page] the results of a survey conducted by WBR Digital. Two-thirds of customer...
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More Than 1 in 4 Global Consumers Made Their Most Recent Purchase Online
A new study from IBM has found that while the store is still the retail channel of choice for a large majority of global consumers, it’s losing share to e-commerce at a rapid rate. The survey of 30,554...
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Consumers Don’t Just Ignore Irrelevant Marketing Messages…
Almost all consumers claim to have received information or promotions not relevant to them, including offers that show the company doesn’t know who they are (71%), contain mixed information across...
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Pinterest Rapidly Growing As Content Sharing Platform
Content sharing to Pinterest increased by 58% during 2013, propelling the social network past email in Q4 to become the third-most preferred social sharing channel, according to a new report from...
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4 in 10 Top Retail Brands Using Vine
An analysis of almost 900 retail brands, encompassing nearly all of the Internet Retailer 2013 Top 500 as well as additional “up and coming” brands has found that many have already warmed to Vine. The...
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Pay TV Trends: Cord-Cutting and Cord-Shaving on the Rise
While the pay-TV market appeared to be stemming subscription losses as 2013 wore on, new data from Centris Marketing Science nevertheless finds an apparent rise in the incidence of cord-cutting...
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New Data Surrounding Twitter, TV, and Brand Messaging
There is a substantial overlap between Twitter users who tweet about brands and those who tweet about TV, suggesting that advertisers can leverage Twitter TV activity to bolster their brand messages,...
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Generational Differences in Consumers’ Tendencies to Engage With Brands
While there’s no consensus definition of a Millennial – in terms of age bracket – there’s plenty of agreement among marketers that these individuals comprise one of – if not the – most important...
View ArticleTop 10 TV Programs on Twitter, Week of Jan. 13-19, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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Consumers Say Personalization Influences Retail Purchase Decisions
1 in 5 consumers say they have encountered personalized offers and promotions in-store, while 27% have seen them online, according to recent survey results [pdf] from Infosys. Respondents to the survey...
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US CEOs: Tech Advances Most Likely to Transform Business; Marketing Not Well...
Which global trends will most transform business over the next 5 years? For US CEOs, technological advances are the most disruptive, according to US-specific results [pdf] from PricewaterhouseCoopers’...
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Teens’ Online Time Surges, Exceeds 18-49 Demo
The amount of time teens aged 13-17 are spending online grew by a considerable degree in the space of a year, details GfK in recent survey findings. Results from GfK’s Spring 2013 study indicate that...
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Global Ad Spend in Q3 2013: Display Growth Continues
Global ad spending across major media grew by 3.2% year-over-year during the third quarter of 2013, details Nielsen [download page] in its latest AdView Pulse report, which indicates that media...
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Facebook Ad CTR Up in Q4 2013
Facebook ad click-through rates grew by 10% quarter-over-quarter (Q-o-Q) in Q4, says Kenshoo Social in its latest Facebook advertising data release. Ad impressions and clicks grew by 51% and 66%,...
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Media Mix: How Enterprise Marketers Plan to Change Their Approach to SMB...
Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix, according to a new study from the CMO Council sponsored by Penton. With a plurality...
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During Q4, iOS Widened its Mobile Ad Monetization Lead Over Android
Android phones may have pulled ahead of iPhones in Q4 mobile phone ad traffic share, according to Opera’s latest quarterly report [pdf] covering Q4 2013 activity, but the opposite trend was true when...
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3 in 10 Top Brands on Twitter Average More Than 10 Tweets per Day
98 of the Interbrand 100 brands were active on Twitter as of Q4 2013 and 92% of those tweeted at least once per day during the period, according to [download page] a new study from SimplyMeasured. In...
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Marketers Begin 2014 Optimistic About Their Budgets
Consistent with various pieces of research (such as this and this) indicating that marketing budgets are set for a rise this year, Warc reports that global marketers are retaining a high level of...
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Few Brand Marketers Have A Complete View of Their SMB Customers
Enterprise brand marketers who sell to SMB audiences are planning to increase their SMB focus in the future, as the vast majority expect the market to grow to some extent over the next 3 years....
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