Traditional Media, Search Engines Most Trusted Sources of News Info

Traditional media and online search engines are the most trusted sources of general news and information around the world, according to the “2014 Edelman Trust Barometer.” The global survey found that 65% of “informed publics” trust traditional media (top-4 box on a 9-point scale), with an equal share trusting online search engines. Informed publics refer to college-educated adults aged 25-64 in the top quartile of household income for their respective age groups and who are significant media consumers. (more…)