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Traditional media and online search engines are the most trusted forms of media for “informed publics” looking for general news and information, according to the “2014 Edelman Trust Barometer.” But which people are the most credible when speaking about companies? Edelman asked respondents to rate the credibility of information heard from different spokespeople when forming an opinion about a company, with some interesting results. (more…)
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Who Has The Most Credible Voice When Speaking About Companies?
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