Clik here to view.
Mobile Search Ad Click-Through-Rates Up in Q4
Not surprisingly, search advertisers looked to take advantage of mobile’s growing role in the retail space by increasing their spending on mobile devices by a significant degree in Q4, according to...
View ArticleClik here to view.
Ratings and Reviews A Top Shopping Influencer During the Holiday Season
In its 4th annual holiday shopping survey, Baynote confirms the power of ratings and reviews, which research has shown most consumers trust as much as personal recommendations. The Baynote survey...
View ArticleClik here to view.
Customer Satisfaction With Health Insurance Carriers Remains Low. Why?
The health insurance sector is obviously going through numerous changes, and as individuals shop for coverage on health insurance exchanges, a recent report from the American Customer Satisfaction...
View ArticleClik here to view.
3 in 10 Adult Americans Are “Super Tech Adopters”
Based on a recent survey of more than 1,000 American adults, Gallup has grouped the adult population into 4 groups according to ownership of consumer electronic devices. Interestingly, “Super Tech...
View ArticleClik here to view.
Which Email Lifecycle Marketing Campaigns Do Marketers Find Most Effective?
Email marketing is far from dead, according to ExactTarget’s 2014 State of Marketing [download page] report. Instead, 68% of respondents to the survey say that email marketing is core to their...
View ArticleTop 10 Broadcast TV Engagement, Week of Dec. 23-29, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Dec. 23-29, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
More Mobile Owners Lay Claim to Holiday Purchases Via Branded Retail Apps
Retailer-branded applications exerted more of an influence over holiday shopping this past season than the prior one, says Baynote in its 4th annual holiday shopping survey [download page]. Roughly...
View ArticleClik here to view.
Consumer Magazines’ Print Ad Revenues Rebound in 2013
An analysis of PIB-measured magazines for print versions only shows that consumer magazines’ print ad revenue inched up by 1% year-over-year during 2013 despite a 4% drop in ad pages. The data,...
View ArticleClik here to view.
Retailers Say Marketing is One of the Least Data-Oriented Departments
Retailers believe that data can assist them on many levels, from more effective planning and execution to improved relationships with consumers, according to [download page] a new report from RSR...
View ArticleClik here to view.
Marketers Generally Confident About the Future ROI of Their Social and Mobile...
Marketers are planning to increase their social and mobile budgets this year, and appear confident that their efforts will produce the desired results. In its 2014 State of Marketing report [download...
View ArticleClik here to view.
Generational Differences in Consumer Electronic Device Ownership
Out with the old, in with the new. Survey results from Gallup reveal – unsurprisingly – that some electronic devices have fallen out of fashion in recent years, while others (primarily those that...
View ArticleClik here to view.
Consumers Show Strong Interest in Mobile Apps’ Multifunctional Potential
A sizable proportion of consumers from 6 major markets around the world are planning to buy smartphones (52%) and tablets (40%) over the next year, with the majority of those purchases to be used as...
View ArticleClik here to view.
North American Sponsorship Spending Forecast to Grow by 4.3% This Year
North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014, according to the latest sponsorship report from IEG. This year’s forecast is...
View ArticleClik here to view.
7 in 10 American Adults Hear At Least One Network Radio Ad Every Week
How much of a mass audience does network radio boast? Radio reaches 91% of Americans aged 12 and older on an average weekly basis, according to the December 2013 RADAR report covering the September...
View ArticleClik here to view.
B2B Marketing Budgets to Increase; Online Video a Growing Medium
Roughly 1 in 2 (52.5% of) B2B marketers expect to increase their marketing budgets this year, per results from Advertising Age’s 2014 BtoB Outlook: Marketing Priorities and Plans survey. That’s a...
View ArticleClik here to view.
Content Marketing: Top Priorities and Areas of Greatest Impact
Curata has released the results of its third annual content marketing benchmark study [download page]. As part of the study, which surveyed about 500 marketers in the fall of 2013 – respondents were...
View Article