More Mobile Owners Lay Claim to Holiday Purchases Via Branded Retail Apps

Retailer-branded applications exerted more of an influence over holiday shopping this past season than the prior one, says Baynote in its 4th annual holiday shopping survey [download page]. Roughly one-third of respondents – each of whom own a smartphone, and 65% of whom own a tablet – claimed to have made a holiday gift purchase using a retailer-branded application on a smartphone or tablet during the season. That’s up from 23% in the 2012 survey, which also limited its respondent sample to smartphone owners. (more…)