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3 in 10 Adult Americans Are “Super Tech Adopters”

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Gallup-Americans-Ownership-of-Consumer-Electronics-Devices-Jan2014
Based on a recent survey of more than 1,000 American adults, Gallup has grouped the adult population into 4 groups according to ownership of consumer electronic devices. Interestingly, “Super Tech Adopters” emerge as the largest group (by a hair) – at 31% of respondents. Of the 12 consumer electronics devices identified, 9 see penetration rates of 67% or higher in this group. (Two of the remaining 3 devices are VCRs and basic cellphones…) “Super Tech Adopters” – predictably – skew young. (more…)


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