Mobile Search Ad Click-Through-Rates Up in Q4

Not surprisingly, search advertisers looked to take advantage of mobile’s growing role in the retail space by increasing their spending on mobile devices by a significant degree in Q4, according to [download page] a new report from IgnitionOne. Search ad spending on smartphones soared by 253% year-over-year, while spending on tablets grew by a relatively smaller 82%, as advertisers’ targeting options were limited by Enhanced Campaigns. Click-through-rates (CTRs) increased on each device. (more…)