Image may be NSFW.
Clik here to view.Not surprisingly, search advertisers looked to take advantage of mobile’s growing role in the retail space by increasing their spending on mobile devices by a significant degree in Q4, according to [download page] a new report from IgnitionOne. Search ad spending on smartphones soared by 253% year-over-year, while spending on tablets grew by a relatively smaller 82%, as advertisers’ targeting options were limited by Enhanced Campaigns. Click-through-rates (CTRs) increased on each device. (more…)
↧
Mobile Search Ad Click-Through-Rates Up in Q4
↧