Desktop E-Commerce Sales Up 10% on Green Monday, Surge During the Prior Weekend

Desktop retail e-commerce sales grew by 10% year-over-year on Green Monday (the Monday with at least 10 days until Christmas – typically the second Monday of December) to reach $1.4 billion, says comScore in its latest release tracking holiday e-commerce spending. Green Monday’s growth rate trailed the increases registered on Thanksgiving Day (+21%), Black Friday (+15%) and Cyber Monday (+18%), with comScore’s chairman speculating that the peculiarities of this year’s shortened season may be leading shoppers to be spending more on the weekend. (more…)