Clik here to view.
Lead Gen Said Top Objective – and Challenge – for B2B Digital Marketing Programs
Lead generation ranks as the top objective for B2B companies’ digital marketing programs, according to a study released today by Webmarketing123. Presented with a list of 6 objectives, a leading 41% of...
View ArticleClik here to view.
Content Sharing Trends: Pinterest Grows to Rival Email
Facebook remains easily the leading channel for sharing content online, says ShareThis in a new report, but sharing via Pinterest is growing quickly this year and is almost on par with email as the...
View ArticleClik here to view.
Publishers Rank Native Ad Formats by Perceived Effectiveness
Most brands and agencies see native advertising in a positive light, even if they may not be in total agreement on a definition of native ads, according to [download page] a new study conducted by...
View ArticleClik here to view.
1 in 5 Top Mobile Retail Sites Don’t Offer Full Site Access
The top 100 US retail websites (as ranked by Alexa.com) have some work to do in improving their mobile site performance, although there are some encouraging signs, finds Radware in a new report. From...
View ArticleClik here to view.
Mobile Engagement Seen Higher With Apps Than Sites
Building a mobile application is a “worthy investment” says Adobe, citing data showing that users of mobile applications tend to frequent them more often and for longer periods of time than visitors to...
View ArticleClik here to view.
B2B Buyers Favor Short Content When Researching Purchases
Pardot recently released its “The State of Demand Generation” [download page] report and while the study contains some intuitive results – such as 9 in 10 B2B buyers’ amount of research being...
View ArticleClik here to view.
Digital Marketing Talent Lacking in Key Areas, Large Enterprises Say
Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas, finds a study [download page] by the Online...
View ArticleClik here to view.
YouTube Hogging More Peak Downstream Traffic, But Much Less on Mobile Networks
Netflix continues to be the dominant application when it comes to North American downstream traffic during peak period, according to Sandvine’s “Global Internet Phenomena Report: 2H 2013” [download...
View ArticleClik here to view.
Married Americans Claim Greater Discretionary Spending Than Singles
Married Americans say they spend more money on a daily basis than Americans in any other marital status category, according to Gallup. Based on surveys conducted from January through September, Gallup...
View ArticleClik here to view.
SMBs on Their Online Presence: Facebook Biz Pages Almost As Popular as Websites
SMBs report being almost as likely to have a Facebook page as they are to have their own website, details BIA/Kelsey in newly-released data from Wave 17 of its “Local Commerce Monitor.” The survey...
View ArticleClik here to view.
Few Marketers Report Using Sophisticated Attribution Strategies
A global survey of marketers has found that the proportion of respondents indicating that they use a sophisticated cross-channel attribution model to measure their online efforts is outweighed by the...
View ArticleClik here to view.
Online Merchants Continue to See Better Value From Paid Than Organic Search...
The online merchants who comprise the MarketLive Performance Index continue to gain outsized revenues from their paid search traffic, according to [download page] the latest MarketLive report. During...
View ArticleTop 10 Twitter TV Programs, Week of Nov. 4-10, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 Brand Movers, October 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 8-10, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
Companies Using Salesforce Zero in on Customer Engagement
More than 8 in 10 companies using Salesforce believe that customer engagement will overtake productivity as their primary driver of growth, according to Bluewolf’s “The State of Salesforce” [download...
View ArticleClik here to view.
Top 100 Multichannel Retailers’ Mobile Sites: 16 Load in Less Than 1 Second
Following up on its study of the mobile experience provided by Fortune 100 companies, The Search Agency has released new research evaluating the mobile sites of 100 of the largest multichannel...
View Article