Digital Marketing Becoming a Corporate Priority For C-Suite Execs

Key trends in digital business are appearing on C-suite executives’ corporate agendas, finds McKinsey & Company in survey results released in May 2012. 52% of the almost 1,500 executives surveyed said that digital marketing and social tools are at least a top 10 corporate priority, including one-quarter overall indicating this trend to be at least among their top 3 strategic priorities, and 8% saying it is the top priority of their organization. C-suite executives display a similar attitude towards big data and analytics: roughly half place this trend within their top 10 priorities. One-quarter indicate it to be a top 3 priority, and 9% say it is their top priority. (more…)