Store Brands Get High Marks for Quality, Innovation

A significant proportion of US consumers believe that store brands are equal to or even better than national brands in several key areas, including ones traditionally seen as national brand differentiators, finds Ipsos in May 2012 survey results. For example, while a somewhat unsurprising 9 in 10 said that store brands compare equally or favorably to national brands in terms of value for the money, 7 in 10 also said that store brands were either better than or about the same as national brands for offering high-quality products. Similarly, most respondents said that store brands were on equal or better footing when it comes to offering products they trust (78%) and offering innovative products (67%). (more…)