Addiction to Tech a Concern for Most Global Consumers

Many consumers worldwide worry that technology is overtaking their lives, finds Euro RSCG Worldwide in an April 2012 report. Dividing the more than 7,000 respondents from 19 countries up into prosumers (leading-edge consumers who are an indicator of what the mainstream will soon be doing and thinking) and mainstream consumers (84% of the sample), the study finds that 59% of the former, and 62% of the latter are concerned about society’s addiction to or over-reliance on technology. And roughly half of each group worries that digital technology and multitasking are impairing people’s ability to think deeply and focus on one task at a time. (more…)