Pay-TV Penetration Remains Strong Among Netflix-Loving Parents

Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service, according to recent survey results from Harris Interactive. While pay-TV subscriptions have been contracting of late, most research pegs pay-TV penetration in the US at 80+% of households. Obviously there are significant differences in subscription rates among different age groups – but the Harris survey also finds some interesting results when looking at the pay-TV and Netflix subscription habits of parents with children under the age of 18. (more…)