Top 10 Cable TV Engagement, Week of Feb. 20-26, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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E-Reader Users Put Their Devices to Good Use
29% of US adults who use an e-reader device such as a Kindle, iPad or Nook say they typically read more than 20 books in an average year, while an additional 21% say they read between 11 and 20 books...
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Retail Shoppers Most Interested in Value, but Age Differences Exist
Consumers’ ideal shopping experience revolves around obtaining the best value for their time and money, according to a March 2012 report from Brodeur Partners. Using a maximum difference scaling...
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Security Concerns Top Barrier to Adoption of Smartphone Payments
57% of smartphone owners anticipate a similar or decreased usage of their device as a payment method, citing concern about security or fraud (39%) as the leading reason for not increasing their use,...
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Search Users Overwhelmingly Opposed to Personalized Results
65% of search engine users say that search engines keeping track of their searchers and using the information to personalize their future results is a bad thing because it limits the information they...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 9-11, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Sharing Platforms – February 2012
Source: Shareaholic. Data is based on the sharing habits of more than 270 million unique monthly visitors from Shareaholic’s global publisher network, which includes more than 200,000 publishers, as...
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Social Media Gains Foothold Inside the Beltway
The major social networks see relatively high usage rates among workers in Washington DC, according to results from a National Journal survey released in March 2012. Facebook is the most popular among...
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Search Engine Use Grows; Most Happy With Results
More than half of adult search engine users turn to search to find information at least once a day, representing a 54% increase from 35% in 2004, according to [pdf] survey results released in March...
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Smartphone Owners Choose Retailers’ Mobile Sites Over Apps
During the 2011 holiday season, the top 5 retailer mobile websites had far greater reach among US smartphone owners than the top 5 retailer mobile applications, according to March 2012 analysis from...
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Senior Marketers Seen Lagging in ROI Analysis of New Digital Tools
Only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics such as market share, revenue, profits, or lifetime customer value, while...
View ArticleTop 10 Network Television Programs, Week of March 5, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of March 5, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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Senior Execs Prefer Reading Periodicals in Print
Senior executives are more likely to prefer reading a range of publications in their printed formats rather than digitally, per survey results from Doremus and the Financial Times released in March...
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Tech, Finance Verticals Doubled Down on Mobile Ad Spending in ’11
In 2011, 9 verticals experienced triple digit growth in year-over-year spending on the Millennial Media mobile network, according to the network’s year-in-review report [download page]. Technology...
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Marketers Struggle to Share Customer Data Effectively
51% of senior marketers say that the lack of data sharing across their organization is an obstacle to measuring the ROI of their marketing, according to [download page] a survey released in March 2012...
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Organic Search Seen Dramatically Undervalued in Conversion Path
Last-touch attribution models drastically undervalue the contributions of organic search and non-branded organic search to multiple-interaction conversions, while overvaluing direct visits, finds a...
View ArticleTop 10 TV Engagement, Week of Feb. 27-Mar. 4, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb. 27-Mar. 4, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Newspaper Ad Expenditures Continued Fall in ’11
Total US newspaper advertising expenditures fell 7.3% year-over-year in 2011 from $25.84 to $23.94 billion, reports the Newspaper Association of America (NAA) in a March 2012 release. Online ad...
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