Tech, Finance Verticals Doubled Down on Mobile Ad Spending in ’11

In 2011, 9 verticals experienced triple digit growth in year-over-year spending on the Millennial Media mobile network, according to the network’s year-in-review report [download page]. Technology experienced the largest increase, at a massive 698%, to place the vertical in tenth spot on the top 10 global advertising verticals. Finance followed, with campaign spending up 314%, taking the top position among all categories for the year. (more…)