Social Media Marketers Plan Increased SEO, Email Efforts

More than 3 in 5 social media marketers plan to increase their search engine optimization (SEO – 68%) and email marketing (61%) efforts in the next year, finds Social Media Examiner in an April 2012 report. These were the top non-social areas for increased activity by social media marketers in 2011 also, though both saw a slight decrease this year. SEO is a more popular area for increased activity among B2B than B2C respondents (67% vs. 62%), while those with 3 or more years of experience (74%) are more likely than the average to indicate increased activities in this channel. (more…)